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淘特从浙江、江苏、安徽增调厂小二帮助上海合作工厂复产

来源:??????2022/6/12 16:54:59??????点击:

YKK拉链行业新闻】

6月9日消息,6月1日起,上海全面恢复正常生产生活秩序。据了解,上海有1000多家产业带工厂加入淘特产地直供模式,主要涵盖美妆洗护、服装服饰、食品、日用百货4个品类。6月7日开始,和淘特合作的产业带工厂陆续复工复产。


6月8日,为了协助合作工厂更好复工复产,淘特从浙江、安徽、江苏增调厂小二赴上海,厂小二上门为合作工厂提供外地化服务。厂小二,淘特M2C产地直连消费者)模式关键一环,日常活跃在产区,协助加入淘特直供模式初涉电商的工厂解决品类规划、消费洞察、物流发货等难题。


淘特厂小二团队负责人胡桐介绍,疫情中,淘特厂小二团队面向上海合作工厂,每周开一场直播,内容涵盖商家的入驻、爆品打造、营销活动、新品规划等。做直播的目的让工厂坚持对市场、消费者需求的敏感度,对平台规则和玩法更加了解,复工后能快速恢复订单能力。


外地化服务指的淘特厂小二将上门和工厂一起盘点库存积压数量、品类覆盖度,共同制定合理的清库存活动和营销场景,通过流量扶持、满减、打折清仓、直播、种草等方式协助商家清库存,快速回款。同时,一起规划如何抓住618这个电商爆点。


胡桐认为,疫情后消费者需求会调整,哪些品类好卖、消费者感兴趣什么,厂长们最感兴趣的话题。淘特厂小二将和厂长一起,分析市场数据,结合工厂生产能力,一起做新的品类规划,***生产的产品是疫情后消费者需要的品,这很大水平上提升了工厂复产的效率。


据了解,目前已有上海制皂、上海美加净、上海帆航服装厂、上海心爽实业等工厂基于淘特厂小二的建议,准备上线液体沐浴露、新款漱口水、儿童泳衣等新品。

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