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00后成为拼多多最大的用户群体

来源:??????2021/4/10 13:40:43??????点击:

YKK拉链行业新闻】

2月28日消息,电商报》获悉,近日,***传达学者、北京师范大学新闻传达学院喻国明学术工作室发布了00后网购行为分析演讲》


演讲基于国家统计局、行业研究数据库数据,通过案例走访、网络调研等方式,发现00后“个性消费”主要特征:爱社交分享与科技时尚、爱“薅羊毛”爱拼团且看重品质,社交、娱乐与购物相结合。


演讲显示,各家电商平台中,00后流向拼多多的增长速度***受益于性价比和拼团模式,80%被访者表示经常使用拼多多购物,平均每日购物时长达半小时。


演讲认为,相比80后、90后,以00后为代表的新***群体一出生就与消费社会绑定密切,正在成为社会新消费的重要支柱。从社会学上来看,00后网购行为消费模式的面前,凸显独特人设、追求美好生活、实现个人价值”及“寻求圈层归属”心理诉求。


同时,研究数据显示,00后网购亦是符合“性价比、高品质”主流消费发展趋势。青睐的主要网购产品类别包括外地生活服务类、生鲜类、游戏类、电子产品等,其中,拼多多等综合电商平台、垂直生鲜平台网购“生鲜农产品”比例显著高于其他群体,而带有二次元元素的笔记本、手办、动漫周边、汉服等也在拼多多销量指数较高。

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